INBOUND 2013 – Big Ideas – Brian Solis
"WTF: What's the F#!*&$ Of Business"
#INBOUND13
http://inbound.com
The role of marketing is now more important than ever before. By creating meaningful and shareable experiences, marketing can guide customers directly and through their peers to not only win in each moment, but also create a meaningful (and shareable) brand in the new connected economy.