While the commodity trading industry is flooded with buzzwords and emerging trends, it is crucial to step back and critically reflect on what these developments truly mean for businesses and stakeholders. At Ampersand World, we believe that following trends without a deep understanding and a solid strategy is a recipe for long-term failure.

Sustainability and Innovation

Commitment to sustainability is an approach that goes far beyond mere compliance with regulations. It is a proactive strategy aimed at creating sustainable value for all stakeholders, including customers, employees, the community, and the environment. Sustainability should not be perceived as a constraint but rather as an opportunity to innovate and differentiate in the market. Companies that integrate sustainable practices into their business model can discover new paths of growth and enhance their reputation. Participation in initiatives such as the Swiss Triple Impact directory is an excellent example of how businesses can measure and improve their sustainability impact. As the only Swiss firm listed in the Swiss Triple Impact directory, we take particular pride in setting an example for sustainability. This distinction illustrates our deep commitment to business practices that respect and value the environment, society, and the economy. However, it is essential to consider this as a starting point rather than an end in itself. The goal should be to engage in a process of continuous improvement, regularly assessing the company’s impact on social, environmental, and economic fronts.

Blockchain and Transparency

Blockchain, often hailed for its ability to bring increased transparency, is not a one-size-fits-all solution. Indeed, poorly designed implementation of this technology can lead to inefficiencies and expose vulnerabilities. Therefore, it is crucial for companies to invest not only in adopting blockchain but also in the necessary training and education to ensure its ethical and effective use. A thoughtful and strategic approach is required to ensure that blockchain technology is used to maximize its benefits while minimizing potential risks.

Artificial Intelligence

Artificial Intelligence (AI) is frequently touted as a revolutionary solution for data analysis. However, it is crucial to recognize that AI is not infallible. AI algorithms can be subject to biases and limitations that, if not properly understood and managed, can lead to decisions based on erroneous or misleading data.

To avoid these pitfalls, a rigorous approach is necessary. Companies must ensure they have competent data analysis teams capable of validating and interpreting the results produced by AI algorithms. As highlighted in the Harvard Business Review article, ‘Why Is Machine Learning (Still) So Hard to Explain?’, understanding AI models and their limitations is essential to effectively apply them in a business context.

Additionally, staying informed about the latest research and practices in the field of AI is important. The McKinsey report ‘Global AI Survey: AI proves its worth, but few scale impact’ provides valuable insights into how companies succeed in scaling their AI initiatives.

While AI offers extraordinary opportunities for data analysis, successful implementation requires a deep understanding of its capabilities and limitations, as well as a qualified team to interpret its results.


Cybersecurity is a complex field that goes well beyond the mere implementation of advanced technologies. It also relies on the company culture and each employee’s commitment to maintaining a secure environment. Regular employee training on best practices in cybersecurity is crucial. As Forbes emphasizes in the article ‘Why Cybersecurity Training Is Crucial For Your Employees,’ a well-informed team is the first line of defense against cyber attacks.

Furthermore, regular security audits are essential to identify and address potential vulnerabilities in computer systems. A report from the Ponemon Institute, ‘The 2020 Cost of a Data Breach Report,’ highlights the importance of these audits in reducing the risks and costs associated with data breaches.

In an ever-changing world, the key to success lies in the ability to distinguish passing trends from fundamental changes that redefine our industry.

At Ampersand World, our mission goes beyond recruitment or consulting. As strategic partners in trading and recruitment for multinational corporations, we are committed to providing critical insights and innovative solutions that enable our clients to navigate confidently and intelligently in an increasingly complex and interconnected business environment.

Our holistic approach integrates in-depth expertise in technology, training, and corporate culture, specifically tailored to the unique needs of the trading and international recruitment industry. We understand that cybersecurity challenges are not only technical but also human and organizational. That’s why we focus on skill-building.

By collaborating closely with our clients, we strive to develop customized strategies that address not only current challenges but also anticipate future trends, ensuring sustainable growth and long-term success in today’s business world.